HI, I’M SAM.
Curious by nature.
Creative for a living.
Sam-Georgia, SG or George, depending on who you ask.
I’m a creative director and brand and marketing strategist. Give me a business challenge, a half-formed idea or a “where the hell do we start?” and I’m in.
I like figuring out what’s getting in the way, seeing what’s possible and bringing the brand, creative and marketing together to make something of it.
THE EXPERIENCE BEHIND THE THINKING
From the big idea to what happens next.
My experience spans brand building, design, campaigns, photography and art direction, marketing and social strategy, and creative leadership. I’ve led creative for brands including Lotto NZ and The Warehouse Group, alongside agency and international experience.
I can help shape the big idea, then get specific about what needs to happen: the social strategy, content plan, creative brief or direction for a shoot.
And because good ideas need somewhere to go, I also help with the systems behind the work. Practical workflows, templates, AI solutions and automations that make it easier to get on with it.
ALONGSIDE THE STUDIO
Level Playing Field.
I’m also a Board Member and Head of Creative, Marketing and Brand at Level Playing Field, helping more young New Zealanders access sport by removing barriers.
It brings governance, community and creative leadership into the same conversation.
Good people.
Fair chances.
More kids
in sport.
WORKING WITH ME
You don’t need to have it all figured out.
You work directly with me. We’ll get clear on what needs solving, agree what we’re doing and what it costs, then get stuck in.
When the work needs other skills, we’ll agree who to bring in and what they’re there to do.
Bring the business challenge, the half-formed idea or the thing that’s doing your head in. We can work out where to start together.
Tell me what you’re working on →