Eden
Take a seat.
Every chair is different. Everyone sits differently. Bringing a commercial furniture range into a more human brand and marketing story.
Product. People. Places to sit.
MY ROLE
Brand marketing, creative direction and social media
01 / PUBLICATIONS & PRODUCT STORIES
Something worth
picking up.
The publications are part of the brand experience: the cover, the photography, the way a range is introduced and the detail that helps someone choose.
I worked across creative and day-to-day marketing, bringing the product story into useful sales material and a more connected way of showing the range.
02 / BRAND IN MOTION
A range with
room to play.
Take a Seat gives a broad product range a simple way in. Photography, publications and motion can move between product detail and the people and spaces the seating is made for.
03 / THE WORK BEHIND THE CONTENT
A plan for what
happens next.
Alongside creative and social direction, I developed foundations for the wider marketing function: go-to-market thinking, planning, documentation and more useful ways of working.
That included AI-supported workflows, Figma documentation, email-marketing workshops and recommendations for the future marketing structure. These were foundations and recommendations, rather than a claim that every proposed campaign or system was rolled out.
- Brand marketing
- Connecting the range, the audience and the brand story.
- Creative direction
- A consistent point of view across sales and brand material.
- Social & content
- Product stories and content direction for the channels.
- Planning & systems
- Documentation, workshops and foundations for the next stage.
GOT SOMETHING TO WORK THROUGH?