Instant Kiwi
You little beauty.
A distinctly Kiwi brand platform, a television campaign and a whole lot of colourful work at the counter.
MY ROLE
Brand and campaign collaboration, creative direction and design
01 / THE BRAND PLATFORM & TVC
That little
Kiwi moment.
I partnered with TBWA on the renewed You Little Beauty brand platform. The idea celebrated the familiar optimism, humour and small moment of excitement that people associate with Instant Kiwi.
My role sat within the Lotto NZ in-house and agency partnership, connecting the platform with the wider brand and retail work.
02 / THE BRAND GUIDELINES
A local voice.
A recognisable world.
The platform needed a consistent way to show up beyond the TVC. Brand language, colour, imagery and tone connect the retail and digital experience.
03 / SCRATCHIES / TICKET DESIGN
Small canvas.
Plenty of personality.
I led design and creative direction across multiple Scratchies launches. Each ticket had to carry its own story and communicate quickly in a busy retail environment.
A selection brought together here, rather than a page for every ticket.
04 / PROMOTIONAL CAMPAIGNS
From the ticket
into the campaign.
Ticket personality carried into motion, retail displays and promotional work. Different games, one clear job: make the idea easy to understand and give people something to notice.
GOT SOMETHING TO WORK THROUGH?