Lotto New Zealand
Guidelines.
Spaces.
Campaigns.
A broad creative role across Lotto New Zealand. The brand system, the environment people work in and the campaigns people see.
MY ROLE
Creative lead, brand development, art direction and content creation
01 / THE BRAND SYSTEM
A familiar brand.
A practical set of tools.
I led the refresh and evolution of the Lotto NZ brand guidelines with internal teams and agency partners. The work brought logos, colour, type, imagery and retail formats into a guide people could actually use.
Built on the existing brand foundation, the system was tested across different games, placements and colourways before rolling out through the retail network.
02 / OFFICE REFURBISHMENT
The brand,
from the inside.
I led creative direction and communications for the office refurbishment, working with the external agency on a workplace built around how people use it.
Brand integration, messaging and wayfinding connected focus areas, meeting rooms, collaborative spaces and shared environments.
03 / TELEVISION, PROMOTIONS & CONTENT
Beyond the
30-second spot.
Within the in-house and agency model, I contributed to campaign concepts and led digital and social content creation for the Imagine platform.
The wider work included promotional campaigns across Lotto, Powerball and Strike. Brand storytelling and a clear retail message needed to work together.
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