Moochi
A change of season.
Turning a seasonal colour palette into a creative story, with the shoot direction, tone and communications to carry it.
Transition.
Renewal.
A new season.
MY ROLE
Concept development, shoot direction, visual tone and communications planning
01 / THE CONCEPT
Colour with
something to say.
I developed creative communications around Moochi’s September and October palette. Transition and renewal became the thread through the seasonal story.
The starting point was the customer and how the new season should feel, then translating that into imagery, graphics and messaging.
02 / ART DIRECTION
The details
set the tone.
Shoot concepts, accessory styling, editorial typography and visual tone were developed together so the palette felt like part of Moochi’s world.
03 / COMMUNICATIONS & ROLLOUT
A considered
way into market.
The mini-project also set out EDM and social direction, partnership and ambassador ideas, and a launch plan across timing, budget and channels.
It was a connected creative and communications proposal. The displayed work represents the direction and planning, rather than a claim that every proposed execution was produced.
GOT SOMETHING TO WORK THROUGH?