A little more play.

Taking the circular forms at the heart of Strike and giving the team room to experiment with them.

Strike · Brand evolution reelAnimation, identity and campaign expressions

MY ROLE

Creative lead and collaborative brand evolution

01 / THE EXPLORATION

Let it move.

As creative lead, I pushed the team to step outside familiar territory. We experimented with animation, circular forms and Cinema 4D to find a more playful expression of the brand.

The process was collaborative: testing visual ideas, keeping what worked and evolving what didn’t.

Strike · Form and motion exploration3D circles, colour and playful movement

Strike · Brand in actionIdentity and game messaging brought together

02 / THE BRAND IN USE

Same game.
Fresh energy.

Motion and identity needed to work as a connected system, from a playful animation study to clear game and campaign messages.

Strike · Circular forms and brand colour

Strike · Brand evolution / Graphic expression

GOT SOMETHING TO WORK THROUGH?

Let’s talk about it.

Tell me what you’re thinking

Let it move.

Same game.Fresh energy.

Let’s talk about it.

Same game.
Fresh energy.