KIWI-GROWN THINKING. SAM-G ENERGY.
Your brand
has a story.
Let’s make
people feel it.
I’m Sam. I bring brand strategy, creative direction and marketing together to help businesses find their voice, look the part and work out what’s next.
A brand to build? Marketing to untangle? An idea that won’t leave you alone?
Tell me what you’re thinking
SOUND FAMILIAR?
Good business.
Plenty of ideas.
Not enough hours.
Sometimes that means creating a brand from the ground up. Sometimes it’s giving an established business a direction that finally feels like them. And sometimes it’s sorting the systems behind the scenes so the good thinking actually goes somewhere.
HOW I CAN HELP
Let’s put some
direction behind it.
01Brand strategy & creationBuild the brand. Give it something to say.+
“We’re building something new.”
“Our business has moved on. Our brand hasn’t.”
Positioning, messaging, identity and creative direction that connect what your business stands for with how people experience it.
What this can look like
- Discovery and a clear brand position
- Your brand story, voice and key messages
- Creative concepts and visual identity: logo, colour, typography and the thinking behind them
- Guidelines and templates to keep it consistent
- A plan for introducing the brand to the world
You leave with: a clear brand foundation and the agreed identity, messaging and tools to use it.
02Marketing strategy & creative directionYou’ve got a good business. Let’s get the word out.+
“We need to get out there.”
“No social presence, or no idea what to post?”
“We’re doing all the things, but there’s no clear plan.”
Work out who you need to reach, what they need to hear and which ideas deserve your time. Then give the marketing a clear plan and a creative direction.
What this can look like
- An audit of your current brand, marketing and social presence
- Audience, offer and customer journey clarity
- Marketing priorities, channels and campaign planning
- Social media strategy, content pillars and content planning
- Creative concepts, clear briefs, website messaging and content direction
- Photography and art direction
You leave with: agreed marketing and social priorities, a plan and the creative direction or campaign concept your brief calls for.
03Systems & AI consultingToo many tabs. Too much doing things twice.+
“It’s all in my head.”
“Surely there’s a better way to do this?”
Practical workflows, templates and considered AI setups that help you organise the work, keep the brand consistent and get on with it.
What this could include
- A review of where work gets stuck or repeated
- A simple workflow and useful tool recommendations
- Planning systems, brand-aware templates and AI prompt libraries
- Scoped tool setup and workflow automation
- Clear handover notes and guidance for your team
You leave with: an agreed workflow and the specific templates or setups in your scope, with guidance to use them.
HOW WE WORK TOGETHER
A project.
A workshop.
Someone in your corner.
Something to build.
Something to move forward.
A new brand, a marketing strategy, a campaign or a better way of working. We agree the brief, deliverables, timing and fee before getting stuck in.
Bring the ideas.
Even the half-formed ones.
A focused session to untangle a challenge, explore possibilities or get everyone pointing in the same direction. You leave with the thinking captured and clear next steps.
An extra brain, without
another full-time hire.
Creative direction, strategic advice and someone to help make the calls. I work alongside you or your team to guide the brand, shape the marketing and keep things connected, with an agreed scope and time commitment.
A PLACE TO START
Start with a Discovery Session.
Bring the business challenge, the ideas or the bit you can’t quite untangle. We’ll work through what’s going on, identify your next priorities and capture a clear way forward.
We agree the scope, timing and investment upfront. You’ll know what’s included before we get going.
A proper conversation.
One business challenge.
A fresh perspective.
Clear priorities and next steps.
SELECTED WORK
A closer look.
Creative direction, brand platforms and campaigns. Here’s the work, and what went into it.
FROM THE ARCHIVE / INSTANT KIWI
You little beauty.
A little Kiwi optimism from my time at Lotto NZ, working with TBWA. One part of a career that now includes independent businesses, growing brands and community projects.
See the campaign A few independent spirits I’ve worked withHI, I’M SAM.
Curious by nature.
Creative for a living.
Sam-Georgia, SG or George, depending on who you ask. A creative director and brand and marketing strategist with a habit of asking “but why?”
My work brings together brand building, design, marketing and social strategy, campaign planning, photography and art direction, with clear briefs and creative systems to connect it all. That includes practical AI solutions and automations.
I’ve led creative for brands including Lotto NZ and The Warehouse Group, alongside agency and international experience. I’m also a Board Member and Head of Creative, Marketing and Brand at Level Playing Field, helping remove barriers to sport for young New Zealanders.
A curious brain. An eye for detail.
A soft spot for a bloody good idea.
LET’S START A CONVERSATION.
Tell me what’s
doing your head in.
A brand to build, marketing to untangle or a way of working that’s become harder than it needs to be?
Tell me a little about your business, what you’re trying to do and where you’re getting stuck. You don’t need to arrive with a polished brief. We can work that bit out together.
Let’s talk